The Creepy Scale: An Official Measurement of Personalization Efforts
When talking about Sitecore personalization (and platform-agnostic personalization for that matter), we often talk about the types of personalization in terms of implicit and explicit data, where we...
View ArticleRed Roses
One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and...
View ArticleIt’s The Little Things
We’ve all heard of it in some variation or another. The outrageous marriage proposal where the man goes all out to impress his fiance to be. He takes her to an exotic beach, spells her name in the...
View ArticleInvisible Customer Service
Did you ever go into one of those big box stores and try to find something on your own? Then when you are about to give up, you see someone with a name badge on. Ah ha, you think. Now I’ll find what I...
View ArticleSitecore Partner Series #5 – Cucumber: Making the business case for web content
As part of our Partner Series, I’ll be speaking to some of our key Australia and New Zealand-based digital partners to get an insight into life as a Sitecore partner. This month, I sat down with Clare...
View ArticleHow do you make the best customer even more loyal? Tap into an Experience...
Independent research firm Forrester recently published its highly anticipated report, “Forrester Wave™: Digital Experience Platforms, Q4 2015.” Forrester covered several vendors (including Sitecore)...
View ArticleRolling out this year’s Sitecore’s annual MVP Award
One of the best parts of my job? Being able to work with some of the most brilliant and talented people I know. Here at Sitecore, we recognize people like this and deem them our Most Valuable...
View ArticleSitecore Experience Platform 8.1—What’s Under the Hood?
Here at Sitecore we are very proud of what we have accomplished with our Sitecore® Experience Platform™ 8.1 release. For those of you unfamiliar with Sitecore, you can read the blog post by Mark...
View ArticleContent gets views, Context gets engagement
The age of the empowered consumerA few years ago it would’ve been a sure thing that you’re reading this on a desktop PC or maybe a laptop. Today however, the chance that I can predict that with...
View ArticleCommerce: it’s always personal
With the holiday season fast approaching, it’s the perfect moment to take a look at your e-commerce strategy and ramp up your efforts to deliver seamless shopping experiences across all channels.In the...
View ArticleWelcome to 7 Days of Sitecore Personalization
Personalization, while not a new trend, is a continued focus for more businesses. With tech giants such as Amazon and Uber continuously raising the bar on what a personalized and tailored experience...
View ArticleGetting Visual with Sitecore’s Path Analyzer Tool
As with my past posts about Sitecore® Experience Platform™ capabilities, I like to focus on interesting features and functions of the Sitecore stable. Here’s a tool that’s powerful and put simply…very...
View ArticleThree questions to ask yourself as a Sitecore developer and architect
Building a Sitecore website is quite easy–sometimes maybe even too easy.When new Sitecore developers follow the Sitecore three-day developer training module, they will get quite far in building their...
View ArticleIs your marketing ready for 2016?
A look back at 2015 As the global leader in customer experience management, Sitecore has conducted a comprehensive survey at the end of 2014 to find out what the digital marketing trends would be for...
View ArticleSeven Days of Sitecore Personalization: Day 1 – Quick Wins with Rules-based...
Rules-based personalization is the best way to get your feet wet with personalization and seeing some pretty quick wins across your site. To start with rules-based personalization, the key is to think...
View ArticleSeven Days of Sitecore: Day 2 – Implementing Rules-based Personalization
When it comes to implementing rules-based personalization, everyone has a preference. Me personally, I am a visual person, so I prefer using the experience editor. That being said, a lot of people who...
View ArticleSeven Days of Sitecore Personalization: An Introduction to Predictive...
In my work with Sitecore and personalization, I have seen that predictive personalization is a common road block businesses hit when maturing their marketing efforts. While both rules-based and...
View ArticleSeven Days of Sitecore Personalization: Explore Mode – Personalization’s Best...
What: Explore mode is a new built-in feature made available within Sitecore 8 that allows digital marketers, to simulate a user's experience to better understand what that user is seeing as they move...
View ArticleSeven Days of Sitecore Personalization: Day 5 – FxM: The Key to Holistic...
Now I know I have written about the Federated Experience Manager (FxM) before, but I feel it is only fitting to address the FxM and its personalization capabilities. In short, the FxM allows you to...
View ArticleSeven Days of Sitecore Personalization: Personalization Tracking with the...
The personalization dashboard is one of my favorite personalization features made available within the latest version of Sitecore. When you are logged into the experience editor, and click into the...
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